PREVIEW OF THE MET DISCOVERY QUIZ.
SPEC WORK. SOLO PROJECT. ROLE: DESIGNER / WRITER.
THE METROPOLITAN MUSEUM OF ART
CHALLENGE: With thousands of artworks and countless galleries, visitors to The Met often feel lost and unsure of what to explore, leading to a disconnected and overwhelming experience.
SOLUTION: The Met’s Discovery Quiz is a fun, mobile-based experience that asks seemingly random questions to reveal users’ art preferences and provide personalized directions, making museum exploration both engaging and effortless.
SPEC AD: The Met Experience. - Produced, Designed, and Edited by Max Marlow - Music: Experience by Ludovico Einaudi
PRINT:
ACTIVATION:
The Discovery Quiz guides users through a series of seemingly unexpected questions, featured in our advertisements, that are cleverly linked to different art preferences. Upon completing the quiz, users receive a personalized art map, helping them prioritize and explore the exhibits that resonate most with their unique tastes during their museum visit.
THE DISCOVERY QUIZ
DISCOVER ART. DISCOVER YOU. GIVEAWAY:
Be one of the first to take The Met’s Discover Art. Discover You. quiz and unlock exclusive prizes! Answer fun, unexpected questions, get a personalized museum map, and win special rewards for exploring art in a whole new way.
ACTIVATION PROMOTIONAL CAMPAIGN
CONCEPT ART + SKETCHES: