SPEC WORK. SOLO PROJECT. ROLE: DESIGNER / WRITER.
THE THRASHER MOBILE SKATE PARK
CHALLENGE: As more non-skaters adopt the logo for its aesthetic appeal, Thrasher faces the danger of losing its deep connection with the skateboarding community that once defined it.
SOLUTION: THE THRASHER TRUCK. 3 SEMI TRUCKS WITH A HALF PIPE ON THE BACK… YES, A HALF PIPE. The Truck promotes #skateyourstory, to show the skating community Thrasher still has their back!
#SKATEYOURSTORY
#SkateYourStory is a social media campaign designed for skaters everywhere to share their unique stories, showcasing what makes the skateboarding community special. It’s our way of reconnecting with the skate community and reaffirming that Thrasher is, above all, a skateboarding brand. Skaters have the opportunity to be featured on Thrasher’s page and win exciting prizes.
SKATE IT. SHARE IT. TELL IT YOUR WAY. #SkateYourStory
#skateyourstory
- THRASHER -
#skateyourstory - THRASHER -
MORE INFO ON BRIEF:
PROBLEM: Thrasher, with its iconic fiery logo, has become a household name, transcending the boundaries of skateboarding culture and entering mainstream fashion. However, this widespread popularity has led to a significant challenge: the brand's core identity as a symbol of authentic skateboarding is at risk of becoming diluted. As more non-skaters adopt the logo for its aesthetic appeal, Thrasher faces the danger of losing its deep connection with the skateboarding community that once defined it.
SOLUTION: To address this issue, Thrasher is introducing the Thrasher Truck, a mobile skatepark designed to reconnect with its roots. Traveling across the country, the truck stops in various cities, transforming into a half-pipe and skatepark where skaters can demonstrate their skills. This initiative is complemented by the #SkateYourStory campaign, which encourages skaters to share their personal stories, showcasing the unique spirit of the skateboarding community. Through these efforts, Thrasher aims to reinforce its dedication to skaters everywhere, ensuring they remain at the heart of the brand’s identity.